Our mission

Protect the places that power the off-road economy

ORBA is the national business advocate for motorized recreation—uniting industry expertise, public-policy leadership, and grassroots knowledge to preserve responsible access.

$53BSpecialty-equipment parts sales annually
7,000+Companies represented by SEMA
NationalFederal, state, and regional advocacy
A group of off-road vehicles traveling together through a red-rock landscape

The businesses behind off-road recreation

ORBA advocates for the businesses whose products, parts, services, and events make off-road recreation possible—and for the millions of enthusiasts who explore America’s outdoor spaces using off-road vehicles.

Members span powersports, racing, four-wheel drive, motorcycles, and overlanding, including OEM and aftermarket manufacturers, retailers, e-commerce businesses, installers, clubs, racing organizations, trade shows, media, and industry groups.

Why join ORBA?

When public lands close to motorized recreation, enthusiasts lose opportunities to ride—and businesses lose customers and markets. ORBA gives the off-road business community a national organization focused on protecting those shared interests.

Members receive the backing of SEMA alongside policy intelligence, research tools, calls to action, communications support, sponsored visibility, and direct connection to the issues affecting access and business growth.

Why support ORBA?

ORBA is focused specifically on motorized off-road recreation. Led by SEMA’s Government Affairs team and OHV consultants, ORBA works with legislators, agencies, legal organizations, law enforcement, and national partners.

That reach helps the industry identify threats earlier, prioritize the most consequential land-use issues, and mobilize coordinated responses across the country.

Sunset over open desert public lands

What ORBA does for business

Motorized outdoor recreation on federal lands has a $720 billion annual economic impact, while the off-road automotive aftermarket contributes an estimated $12 billion. ORBA helps ensure agencies and lawmakers consider that economic reality alongside sound environmental principles.

  • Advocate through substantive written comments on resource plans and environmental assessments.
  • Engage lawmakers and regulatory agencies in Washington, state capitals, and affected regions.
  • Connect businesses with grassroots stakeholders to create a more influential national voice.
  • Combine economic-impact research with the human stories of community, stewardship, access, and American freedom.
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Advocacy built for real outcomes

ORBA combines policy expertise, industry evidence, and responsible recreation leadership to keep access and opportunity moving forward.

Policy influence

Submit substantive comments, engage lawmakers and agencies, and bring credible economic and technical evidence into land-use decisions.

Coordinated action

Connect national business influence with the on-the-ground expertise of local clubs, advocates, partners, and responsible recreation leaders.

Economic evidence

Use consumer research and regional economic-impact data to show decision-makers what access means to jobs, manufacturing, tourism, and communities.

Responsible access

Promote education and responsible land use so recreation remains sustainable, respected, and accessible.