Recorded live, Thursday November, 5th 2026, during the SEMA Show in Las Vegas.
The Off-Road Business Association
The off-road industry is evolving, and women are helping drive that evolution in every corner of the market. From manufacturers, dealerships, and racing to advocacy, land management, media, and nonprofit leadership, women are playing an increasingly influential role in shaping the future of off-road recreation and business.
Join an accomplished panel of industry leaders for an engaging discussion on leadership, innovation, mentorship, and the opportunities ahead for the next generation. Panelists will share personal experiences, lessons learned, and practical insights into building successful careers, fostering meaningful partnerships, and strengthening the off-road community.
Whether you're a business leader, enthusiast, racer, dealer, manufacturer, or aspiring professional, this session offers practical insights into the people and partnerships driving the future of off-road.