SEMA Strengthens Off-Road Integration, Announces Exclusive 2026 Show Discounts for ORBA Gold and Platinum Members

The Specialty Equipment Market Association (SEMA) is announcing a new initiative to further integrate its off-road advocacy efforts by extending SEMA-level exhibitor discounts to the top-tier members of the Off-Road Business Association (ORBA). The 2026 SEMA Show takes place Nov. 3-6 in Las Vegas.