Who does ORBA serve?
The Off-Road Business Association has an established track record of advocating for the businesses whose parts and components make off-road recreation possible, along with the millions of enthusiasts who seek to explore our nation’s outdoor spaces using their off-road vehicles.
ORBA is an advocacy organization that represents motorized off-road businesses. ORBA members represent the full spectrum of entities that support the powersports, racing, four-wheel drive, motorcycles, and overlanding disciplines of off-roading, including OEM and aftermarket manufacturers, retail and e-commerce businesses, installer shops, local and national clubs, professional and grassroots racing organizations, trade shows, and industry professional organizations. ORBA, through its work, also elevates the voice of off-road enthusiasts nationwide and ensures their access to public lands is always protected.
Why join ORBA?
Many industries have national associations to promote and protect their interests, and the off-road business community has ORBA!
One of the greatest threats to the motorized off-road recreation industry today is the alarming rate at which public lands are being closed to motorized recreation. If off-road enthusiasts no longer have recreational opportunities, they no longer have a need to purchase off-road products.
An ORBA membership provides the benefit of the full backing of SEMA. ORBA membership levels come with a variety of important tools, resources, and services, including our regular newsletters with the latest industry news, access to policy services, consumer research tools, backend services (such as e-mail list management), branded calls to action, sponsored posts across ORBA and SEMA Action platforms, and industry brand visibility.
Membership in ORBA has the added impact of strengthening the off-road community to ensure a future where the businesses that manufacture and sell parts for off-road use can thrive.
Why support ORBA?
ORBA is a leading national nonprofit motorized off-road business advocacy organization and strictly focuses on motorized off-road recreation. Led by SEMA’s acclaimed Government Affairs team and OHV consultants, ORBA interfaces with legislators, government agencies, legal entities, law enforcement agencies, and partners with other national organizations. By leveraging the full weight of SEMA, ORBA has the insights and connections to keep members apprised of upcoming or concerning land-use policies that will impact off-road access and the success of off-road businesses. This enables ORBA to prioritize land-use issues and help the industry to mobilize around coordinated action on land-use issues threatening motorized off-road recreation throughout the country.
What will ORBA do for my business and organization?
ORBA plays a crucial role in maintaining access to public lands and links businesses to grassroots stakeholders, creating an influential voice within the off-road community. Motorized outdoor recreation on federal lands has a $720 billion annual economic impact on the U.S. economy. The off-road segment of the automotive aftermarket is similarly impressive, generating $12 billion in annual economic impact.
This important economic driver is threatened by increasingly stringent rules and regulations that would limit or completely restrict motorized access to public lands. Trail and area closures, travel management limitations, legal mandates, and litigation tie up precious resources that many organizations and businesses do not have the means to address.
The economic engine that is motorized recreation also fuels local businesses in small communities that rely on tourism generated by the motorized off-road community. It’s important for us to share this story because if we don’t, it’s easy for our impact to simply be overlooked.
ORBA ensures that federal agencies and lawmakers utilize sound environmental and economic principles and data to make educated, sound decisions.
ORBA works to:
Advocate through substantive written comments for resource planning and environmental assessments on public lands;
Lobby lawmakers and regulatory agencies in Washington D.C. and state capitals who need to understand the vital economic contributions the off-road community makes to the national economy; and
Tell the story of how economic drivers and cultural values intersect, combining the clout of rigorous economic impact studies with the human stories of community, stewardship, and American freedom in ways that can help shaping policy and guide lawmaking.
