ORBA PLANS ROBUST OVERLAND EXPO WEST 2026 PRESENCE, SPONSORSHIP
-- Relaunched off-road advocacy organization to reach new audience of enthusiasts and businesses at premier gathering of overlanding community --
Washington, D.C. (April 15, 2026) The Off-Road Business Association, a wholly owned subsidiary of the Specialty Equipment Market Association (SEMA), is pleased to announce its sponsorship and participation as an exhibitor at Overland Expo West 2026, bringing its renewed advocacy focus to an expanded audience of the off-road community’s most passionate, innovative, and committed enthusiasts and businesses. Additionally, ORBA is excited to announce that Overland Expo has joined the organization as a Platinum-level member.
Stop by ORBA’s exhibitor lounge at Overland Expo West 2026, May 15-17 in Flagstaff, Ariz., where the organization’s leadership will host scheduled sessions on land-use issues and the benefits of ORBA membership and preview the 2026 Overland Expo Industry Report.
“ORBA is thrilled to be a sponsor and participant of Overland Expo West 2026, one of our community’s premier events for off-road and overland companies, as well as enthusiasts. Attending Overland Expo West 2026 will be a unique opportunity to help further develop the relationships that will help to make our federal and state advocacy a success. We are equally excited to have Overland Expo join our growing membership roster, adding a significant consumer-facing organization to our ranks of advocates,” said Sean P. Holman, ORBA’s interim executive director. “At Overland Expo West 2026, our new leadership team will be meeting with our fellow enthusiasts, talking about the issues that impact our lifestyle, and growing our ability to be a voice for all off-roaders. We are looking forward to getting to know many of the faces that make up our much-loved off-road community.”
Read the full press release here